Extending Your Brand and Reach Through Social Networks
A growing set of useful and practical social media marketing tools. Kava 360 provides a number of tools that facilitate B2B social media marketing. As social media continues to expand, Kava 360 will keep pace with the new technologies and strategies. Today, we help our customers by offering a means of creating social site-specific links (tracking URLs) back to the homepage or edialogs with detailed tracking and reporting capabilities. Employees can post links and pages. Companies can leverage the the power of the eDialogs solution in Kava360 to publish virtually any content out on various popular social networks.
IttyBitty by Kava 360 opens the door for all b2b marketers to take advantage of growing social network marketing by making virtually any content you have publishable and trackable on the web.
Sharing Widgets - Kava 360 includes standard sharing commands for Facebook, LinkedIN and Twitter and a myriad of other social media outlets. You can affix a sharing icon in all outbound emails and inbound landing pages. Recipients can then, with the click of a button share the asset in their own LinkedIN, Twitter and Facebook accounts. A linkage is created so that Kava 360 will track inbound traffic to the site/asset from the recipient’s social site.
Social Pages – A variation of Landing Pages/eDialogs, Kava 360 creates coded and trackable Social Pages for tracking inbound traffic from all social media sites. The encoded pages give you a real-time view into inbound leads generated from postings in social media sites.
Analytics - Detailed Web Analytics and the Web Forensics code allow companies to code and track their inbound traffic so they can understand the impact social media posting is having on their inbound lead traffic.
Social Media Campaigning – With SalesKava 360, you can create long-term social media campaigns and track all inbound traffic from multiple sites in a single dashboard. Leads generated from social media may then be tracked through the sales cycle in CRM to gauge the true financial impact your social media efforts are having.
