Web Forensics enables B2B marketers to track the web activity of individuals and companies that visit their web site and to direct them to information that relates to their area of interest. This powerful tool answers the key questions of “who, what and when” that are critical in providing relevant content to web site visitors and determining which ones are qualified prospects. Web Forensics is made up of two functional components: Web Tracker and Web Locator.
With Web Forensics from SalesFUSION you can…
- Track known and anonymous visitor behavior on the website in real-time.
- Have automatic email alerts sent to sales with lead visitor activity profiles.
- Score web traffic with our Lead Analyzer solution to route high-value prospects to the right person.
- Enroll web visitors into pre-built Trigger Email Campaigns based on web activity.
Web activity has become a critical component in measuring lead quality. How much time and how often a lead visits your site is considered to be the single best metric in determining accurate lead scores. Many solutions on the market track web behavior. Few solutions take this information and make it actionable.
The Web Tracker gives users real time information on people that is visiting the web site. Users can see the activity of the visitor and the pages that they are viewing.
The Web Tracking Dashboard shows:
- The company name that is visiting the web site.
- The email address of the user if known.
- When the session started.
- The keywords that were used to find the web site.
- The host name of the user.
- The city they are visiting from.
Using spatial data, the application is able to capture the longitude and latitude of the users that visit the web site. In addition, the application stores the following fields for each visitor to the web site.
- Organization Name
- Area Code.
- City
- Country Code
- Country Name
- Region
- Postal Code
Users can see where visitors are located when they hit the web site. Location intelligence enables companies to answer a fundamental, yet complex question faced by nearly all organizations: Where? It’s a critical factor in countless strategic and operational decisions in the business and public sector. Associating the organizational data with location is the foundation for making critical decisions that improve performance.
Web Activity Alerts Give your sales & marketing team a real-time view into lead behavior on the website. React to high-value leads in a timely manner and show your prospects that you are on the ball. Email alerts can be set to match your sales structure and are delivered in clean, easy to read html reports customized with your logo.
Activity alerts have the following standard functionality:
- Account Alerts (known and unknown)
- Individual Alerts
- Filtering – remove ISP’s and internal personnel, partners…etc
- Entry alerts – send sales alerts while leads are LIVE ON THE WEB
- Initiate Chat with leads while on the website
SAMPLE ACTIVITY REPORT
